DSP Growth Campaigns
DSP Growth
Campaigns
Targeted offline patient acquisition that drives more prescriptions, more patients and more value.
Proven DSP Growth. Real Results.
Across 18 DSP outcomes reviewed by RPM, every pharmacy showed item growth after campaign activity. The evidence is clear.
reviewed
after campaign activity
prescription items
value created to date*
*Based on RPM retained-uplift modelling at £8.25 per item. Results varied and are not guaranteed.
Precision, Scale or Both
Different DSPs need different acquisition routes.
- Precision targeting
- Carefully selected audience
- Strong for controlled tests
- Best for focused acquisition
- Wider household reach
- Larger area coverage
- Strong for scale
- Best for broader growth
A phased campaign can provide both.
The Typical Outcome Pattern
Example DSP outcome pattern (anonymised)
How We Work With DSP's
We review your current item level, objectives and growth opportunity.
We identify the right postcode sectors and audience for you.
We deliver the right campaign route: PLs, UnAds or Response Leaflets.
We track item movement against baseline to measure real growth.
We refine, repeat and scale to build long-term prescription value.
Real DSP Outcomes (Anonymised)
DSP Outcome A
Monthly items after
two campaigns
Est. annual item value
DSP Outcome B
Monthly items from a
5,000 letter campaign
Est. annual item value
DSP Outcome C
Monthly items from
11,772 letters
Est. annual item value
DSP Outcome D
New patients from
27,703 UnAds in three months
Est. annual item value
Outcomes vary by pharmacy, area, campaign type, capacity and operational follow-up.
DSP START
Test offline acquisition
- DSP Growth Review
- Area planning and baseline measurement
- First campaign to test response
- Results review and next steps
DSP GROW
Build ongoing item growth
- Ongoing campaign planning
- Postcode targeting and delivery
- Results tracking and refinement
- Repeat activity to grow retained items
DSP SCALE
Scale profitable incremental volume
- Strategic growth review and modelling
- Large-area planning and test & scale
- Reporting: uplift, value, contribution
- Ongoing rollout for maximum impact
What Would Extra Monthly Items Be Worth to Your DSP?
Even modest uplifts can create significant recurring value.
| Retained Uplift | Monthly Value | Annual Value |
|---|---|---|
| 500 extra items/month | £4,125 | £49,500 |
| 1,000 extra items/month | £8,250 | £99,000 |
| 2,500 extra items/month | £20,625 | £247,500 |