If you are wanting to engage with your community online with both existing patients and attracting new ones, having a strong online presence is crucial for pharmacies aiming to attract more customers and enhance their visibility. One essential tool in achieving this is Google My Business (GMB). A well-optimised GMB listing can significantly increase your pharmacy’s online reach and effectiveness. Here’s how to make the most out of your Google My Business listing.
Do’s of Google My Business for Pharmacies
✅Complete All Information Accurately
Ensure that your GMB listing is thorough and accurate. Include all critical information such as your pharmacy’s name, address, phone number, and hours of operation. Accuracy in this area not only helps customers find you easily but also improves your listing’s reliability and search engine ranking.
✅Add High-Quality Photos
Photos are key to attracting attention to your GMB listing. Upload high-quality images of your pharmacy, including the interior, exterior, staff, and available products. Regular updates with new photos can increase engagement and show customers that your business is active.
✅Collect and Respond to Reviews
Encourage your satisfied customers to leave positive reviews. More importantly, respond to all reviews, whether they are positive or negative. This demonstrates that you value customer feedback and strive to improve your service.
✅Use Relevant Keywords
Optimise your GMB listing with keywords relevant to your business. Include terms like “pharmacy,” “prescriptions,” “health screenings,” and local area references which can help in improving your search visibility.
✅Regularly Update Your Listing
Keep your GMB profile up-to-date with any changes in hours, services, or contact information. Also, make use of the posts feature to share updates about promotions, new products, or health tips, keeping your audience engaged.
Don’ts of Google My Business for Pharmacies
❌Neglecting Your Listing
Do not set up your GMB listing and forget about it. Regular monitoring and updating are crucial for maintaining an effective online presence.
❌Ignoring Negative Reviews
Never ignore negative feedback. Addressing complaints can turn a dissatisfied customer into a loyal one and shows prospective customers that you are proactive about customer service.
❌Posting Irrelevant Content
Avoid posting content that isn’t directly related to your pharmacy or healthcare. Keeping content relevant ensures that your audience remains engaged and doesn’t feel spammed.
❌Inconsistent Information
Do not have inconsistent information across different online platforms. Discrepancies can confuse customers and negatively affect your search rankings.
❌Overlooking Local SEO
Do not forget to incorporate local SEO strategies. Being visible in local search results is incredibly important for pharmacies to attract local customers.
Optimising your Google My Business listing is a powerful way to enhance your pharmacy’s online presence and attract more local customers. For those looking to take their digital marketing strategy further, we at Robson Pharmacy Media offer specialised services in pharmacy marketing. Our expertise can help you maximise the potential of platforms like Google My Business, ensuring your pharmacy not only survives but thrives in the competitive healthcare market. Get in touch today to learn how we can tailor our services to meet your specific needs.